C3 Inteligência Ambiental emerged from the desire to unite people and forests in search of a new paradigm, where economic and socio-environmental development are tied together in a synergetic relationship. For this project to come to fruition, we are creating new incentives for farmers, landowners, and traditional communities to preserve our planet and its natural resources.
Our focus is to act in an effectively inclusive socio-environmental way. Therefore, our work will support rural producers in the provision of ecological services associated with native forest conservation and/or regeneration and the adoption of good farming practices, while promoting remuneration through carbon credit based on CO2 equivalent fixated through biomass.
To understand our choice to name our company C3, it is necessary to explain some aspects of photosynthesis, which is the chemical process underlying the fixation of carbon by plants. Plants absorb CO2 (carbon dioxide) from the atmosphere and, in exchange, release O2 (oxygen) through its leaves. Different mechanisms of carbon fixation exist, known as C3, C4, and CAM. In plants using C3 pathway, the product resulting from CO2 fixation is a molecule with 3 atoms of carbon, the 3-phosphoglyceric-acid, also known as 3PGA. It is for this reason that plants that use this photosynthetic process are called C3 plants.
All trees, at least all that have been studied so far, use the C3 pathway for carbon fixation and energy production. Since our main mission is to help preserve and rehabilitate native forests, composed mainly of trees that use the metabolic pathway C3, the name C3 appeared as a natural representation of our brand.
Furthermore, our actions aim at promoting the remuneration of farmers for ecological services, mainly with regard to the fixation of CO2, through our activities of Carbon Consulting and Trading, further elevating the relevancy of the 3Cs in our brand.